Using an Animated GIF in Email

This promotional email created for Crutchfield incorporates an animated GIF to draw attention to the color changing feature of the radio and its affordable price point. The image shown below is actually comprised of a static JPEG on top, a simple animated GIF in the middle, and a static JPEG file on the bottom. This technique was utilized to keep the email file size down and the image rendering time low in order to optimize deliverability.